Little River Casino Resort Doubles Down on Online Growth as Michigan Gambling Market Hits New Highs
15 October 2026
Located just off M-22 at 2700 Orchard Highway, Little River Casino Resort in Manistee, Michigan, has launched a new slate of online offerings, positioning itself to capitalize on the state’s rapidly expanding digital gaming market. As Michigan commercial and tribal operators reported a combined $231.4 million in internet gaming and online sports betting gross receipts in July 2023 alone, the resort’s move to bolster its digital presence could drive both virtual visitation and property-level engagement.
Earlier this year, Michigan’s gaming regulator reported that commercial and tribal operators saw combined gross receipts of over $2.9 billion for 2022, up 26.5 percent from the prior year. With July’s year-over-year growth of 23.6 percent, the state’s online momentum has been consistent this year. Little River Casino Resort’s new online offering includes a comprehensive suite of slots and table games, including blackjack, baccarat, and roulette, with the added attraction of live dealer interactions for a more immersive experience.
The retail property’s partnership with Rush Street Interactive in 2021 for their online casino and sportsbook launch underscores the convergence of land-based and digital gaming experiences. Industry analysts stated the launch of their online operation could lead to increased consumer adoption and drive visitation to the brick-and-mortar property. This synergy between physical and digital casino offerings is paying dividends, with Michigan’s commercial casino gaming market setting a record in 2022 with over $3.2 billion in total revenue.
For Little River Casino Resort in particular, this digital expansion could have direct local impacts. By integrating online services, the casino is poised to draw more visitors from the community and beyond, who may not have previously ventured to the resort. The online portal serves as a gateway, introducing people to the property through a digital experience and encouraging them to visit in person. With this new virtual reach, Little River is set to further integrate itself in the local fabric.
Last year’s launch of online sports betting also provided new avenues for the state’s top gaming properties to generate revenue. Likewise, Little River’s suite of online games diversifies its offerings, attracting a broader gamut of patrons. The same pull toward app-based play runs through discussions of online gambling India, a market built largely on phones. Statewide, the online growth has been mirrored by increases at the retail level, with the consolidated revenue strengthening both segments of Michigan’s casino market.
While other nearby casinos may offer similar online services, Little River’s partnership with a reputable online gaming company and its existing beachhead in the Manistee community position it well to capitalize on the state’s digital gaming boom. With the expansive growth seen in Michigan’s online gaming and sports betting market, Little River is well-situated to capture a slice of the action, leveraging both its physical location and newfound virtual presence to draw customers and drive engagement across both platforms.